Ronan Keane
Senior GTM Leader. Driving Revenue Growth with AI Strategy, Martech Stack Optimization, and Automation.
Partner with Ronan Keane, a seasoned growth marketing expert specializing in scaling b2b technology companies. Leverage 20 years of enterprise marketing expertise, 12 years focused on demand gen/growth, and cutting-edge GenAI/automation to build your repeatable revenue engine.
Grow 3x-4x ARR in 18-24 Months
Hitting the Growth Ceiling?
You’ve built a great b2b product or service. You’ve secured early customers and hit the critical early ARR milestone – congratulations. But now, scaling feels more challenging.
Founder Still Playing CMO? Are you stretched thin, guessing at marketing tactics? It’s not your core strength, and it’s burning you out.
Burned by Pricey Agencies? Got generic strategies and weak pipeline? They don’t get your business. Managing them drains your precious time.
“Random Acts of Marketing”? Do disconnected tactics feel chaotic? Are you spending money without knowing the real revenue impact?
Pipeline Panic Setting In? Leads inconsistent? Sales forecasts shaky? Is the pressure mounting for predictable pipeline, now?
Manual Marketing? Are you building advanced b2b tech but not using AI or automation smartly in your own GTM?
Your Strategic Partner for Scaling Growth
With 20 years in mid-market and enterprise marketing, including 12 laser-focused on building demand generation and growth engines for tech companies, I bring the strategic rigor and hands-on execution needed to build your predictable path to 3x-4x ARR.
Proven Demand Generation Architect: 12+ years designing, building, and scaling predictable pipeline machines. We move beyond random acts of marketing to create systems for growth.
GenAI & Automation Native: Let’s strategically embed GenAI and automation into your marketing and sales processes for competitive advantage and efficiency.
The PRISMA Growth Framework™: My proprietary, data-driven framework provides a clear, repeatable process to diagnose issues, set strategy, execute effectively, and measure what matters. (More below)
Fractional C-Level Expertise: Get the strategic horsepower, roadmap, and accountability of an experienced CMO tailored to your specific needs.
Ronan's PRISMA
Growth Framework
Scaling shouldn’t be guesswork. PRISMA is my structured approach, honed over many years of driving growth, specifically adapted for b2b tech:
P
Positioning & Messaging
Cut through the noise and connect deeply with your ideal buyers by defining a unique, compelling position that makes your value crystal clear.
Key Components:
Brand positioning strategy
Value proposition development
Messaging framework by audience
Competitive differentiation
Deliverables:
-
Positioning statement and pillars
-
Audience-specific messaging
-
Content themes and narratives
-
Brand voice and tone guidelines
R
Revenue Engine Development
Move beyond unpredictable lead flow and build the systematic, scalable demand generation machine essential to 4x your ARR.
Key Components:
Lead generation strategy
Lead nurturing and qualification
Marketing automation implementation
Conversion optimization
Deliverables:
Lead generation playbook
Nurture workflow implementation
Lead scoring and qualification framework
Conversion rate optimization plan
I
Integrated Channel Strategy
Maximize your marketing impact and budget by strategically reaching the right buyers across the right channels with a unified message.
Key Components:
Channel mix optimization
Content strategy by channel
Cross-channel integration
Channel performance measurement
Deliverables:
Channel strategy matrix
Content calendar and themes
Channel integration plan
Performance tracking dashboard
S
Sales Enablement & Alignment
Accelerate revenue growth by equipping your sales team with the exact messaging and tools they need to convert marketing-generated interest into closed deals, seamlessly.
Key Components:
Sales and marketing alignment
Sales enablement content
Lead handoff process
Joint planning and measurement
Deliverables:
Sales enablement toolkit
Lead qualification criteria
SLA between marketing and sales
Joint reporting dashboard
M
Metrics, KPIs & Optimization
Stop guessing what works and start making data-driven decisions that demonstrably improve marketing ROI and fuel your journey to 4x ARR.
Key Components:
KPI framework development
Performance measurement
Testing and optimization
ROI analysis and reporting
Deliverables:
Marketing KPI dashboard
Testing and optimization plan
Regular performance reports
Continuous improvement process
A
AI & Automation
Gain a powerful competitive advantage by strategically embedding cutting-edge AI and automation into your marketing and sales engine for unparalleled efficiency and insight.
Key Components:
AI Strategy Development
Automation Solutions
Data-Driven Insights
Enhanced Customer Experience
Scalability & Flexibility
Deliverables:
Comprehensive AI implementation roadmap
Automated workflow diagrams and process blueprints
Predictive analytics and insights dashboards
Chatbot and virtual assistant deployment strategies
Training programs and change management guidelines
The Results
- 3x-5x Pipeline Growth: More qualified leads, faster sales cycles.
- Revenue Clarity: Know exactly what’s working and why.
- Scalable Success: Hit 4x ARR with a demand gen engine built to last.
Download Your New Content Assents
GenAI for Demand Generation & Growth Report
B2B Tech CEOs: You’re feeling the pressure. Pipeline’s inconsistent. Your last agency left you cold. And AI? Sounds powerful… but also kind of nebulous.
AI GTM Report
Traditional go-to-market planning is a slog. It’s expensive, manual, and maddeningly slow. Strategy sessions drag on. Research eats weeks. Launches stall out.
AI-Ready Assessment Quiz for CEOs and CROs
You’ve built something great. But are your marketing, sales, and ops truly built for predictable, AI-powered growth?
About Ronan Keane
Ronan Keane is a seasoned Fractional CMO with over 20 years of experience in B2B marketing, including more than a decade focused on demand generation and growth strategy.
He partners with scaling B2B tech companies to architect predictable, sustainable revenue growth using his proprietary PRISMA Growth Framework and deep expertise in AI and automation. With multiple GenAI certifications and a hands-on approach, Ronan helps CEOs and founders break through growth ceilings and build marketing engines that drive real results.
Beyond the credentials, Ronan brings something more. A cancer survivor, former youth football coach, and adventure racer, he understands what it means to navigate pressure, lead with clarity, and keep moving forward. His leadership is grounded in resilience, generosity, and faith. He’s worked globally, led both creative and analytical teams, and knows how to connect vision to execution.
Clients trust him not just because of his experience, but because of how he shows up. Strategic, empathetic, and fully invested. He’s not here to impress — he’s here to build, guide, and create real impact.
$275M
Revenue generated
within 24 months
3X
Average ROI within
18-24 months
+45%
Conversion rates
using GenAI and
automation
150+
Inbound SQLs
generated weekly
$600M+
Sales opportunities
driven by proven
strategies
AI Certifications
Prompting Essentials
AI Strategy for Business
Applied Generative AI for Digital Transformation
Powering Growth with Intelligent AI
& Automation
To accelerate your growth, I embed powerful AI and automation directly into your marketing and sales engine. By leveraging leading tools, I enhance efficiency, enable deep personalization at scale, unlock crucial insights from data, and build the smarter, more effective go-to-market strategy needed to propel your company to 4x.
Testimonials
What B2B tech leaders say about working with me.
Ronan transformed our demand generation function from a cost center to a revenue driver. His strategic approach to demand generation helped us increase SQLs by 250% in just 12 months.
Ronan planned and implemented marketing and sales ops AI automations for our clients that radically improved their ABM campaigns and MROI.
Case studies
From Lead Volume to Deal Value: How I Transformed GTT’s Demand Gen Strategy
At GTT, I used my PRISMA framework to shift demand gen upmarket, tripling average deal size from $360K to $1.3M ARR with ABM.
Read more
From Brochureware to 500+ SQLs/Month: How I Transformed a Static Website into a Lead Generation Powerhouse
I transformed GTT’s static website into a demand gen engine using PRISMA, growing from 5 weekly inquiries to 500+ qualified leads per month.
Read more
Building the Engine: How I Transformed a Fragmented MarTech Stack into a Global Sales Enablement Powerhouse
At GTT, I used PRISMA to unify siloed tools like Marketo and Demandbase, boosting data, automation, and lead routing to accelerate global sales wins.
Read more
Ready to break through to 4x ARR?
Book a 30-minute strategy call. We’ll map your path to short-term wins and long-term growth—no fluff, just a plan that works.
Related Posts
AI Marketing Automation: How to Scale Growth With Smarter Campaigns
The “Messy Middle” Is Where B2B Growth Wins or Dies. Here’s How to Win It
Google’s landmark report “Decoding Decisions: The Messy Middle”, is a must-read for SaaS founders and CEOs serious about scaling in 2025.
Why Founders Struggle to Generate Quality Leads and What Actually Works
In the landscape of business, success is not just about having a great idea, it’s about having a well-defined plan to turn theidea into reality.